With the advent of the internet, businesses have evolved in leaps and bounds. The need for timely & multi-channel customer engagement and fast growth powered with marketing automation techniques have made a marketing automation service inevitable.
However, surveys on businesses that have not implemented a marketing automation system have found that more than 50 percent of respondents said they didn’t know how to use it or found it challenging to get started with it. They listed a lack of know-how as the main reason they weren’t adopting marketing automation campaigns.
Half of those surveyed also listed a lack of strategy or personnel and lack of integration with their existing systems as yet another reason they weren’t moving forward with marketing automation. As you can see, these companies need marketing automation consulting services. Infact, all businesses that has adapted or is planning to adapt a Marketing Automation strategy and system to achieve their goals needs Marketing Automation Consulting.
Marketing automation not just uses technology to automate marketing tasks that once required humans but also a multi-channel approach to generate and nurture leads. Marketing automation consulting service can provide business solutions that include marketing automation strategy, integration, user empowerment, support, automated campaign management, multi-channel lead generation strategy, content management, and so on. With automated systems and services, your marketing processes take up fewer resources, making it faster, better targeted and generate quick RoI.
Why does your business need Marketing Automation Services?
By Implementing a Marketing Automation system,
RatesDotka increased click-through rates for marketing campaigns (with millions of subscribers) by 20% (Source)
TPC education increased revenue by 1000% (Source)
Marketing automation as a service helps your business with implementation, support, strategy, CRM integration, automated campaign management, Inbound lead generation, content management and so on. Marketing automation as a service aims at implementing a good strategy using marketing technology solutions to achieve marketing goals like good customer engagement and improved customer experience. Marketing automation can provide the following solutions for your business growth needs.
Right targeting: Marketing automation helps to provide valuable data to segment customers based on demographics, interests, or past purchases to find the right consumer at the right moment through the right channel. Audience targeting helps to reach interested consumers with relevant messaging.
Integration: A good marketing automation tool as a service provides you with CRM, Chatbot, social media, Mobile and other integrations to help you bring your stack together and achieve omni-channel marketing.
Execution: Marketing campaigns must be executed correctly and ensure relevance to get maximum conversions. Marketing automation helps to create personalized marketing campaigns that immensely improve lead generation. You can do an analysis of customer data and send personalized messages to target customers. It is very tedious to manage various marketing channels, visitor volume, keep track of leads, create design, and produce landing page and so on manually. An automated marketing campaign can execute such tasks simply and efficiently. Further, you can drive your campaigns based on the insights you can get on where maximum leads are generated and monetize this information to add to your revenue. You can do A/B testing and see what works best for you and scale these processes.
Strategy: A successful strategy for marketing automation activities plays a pivotal role in the growth of any business. In the absence of an effective marketing plan, the use of the best tools and technology cannot give the desired output. Any good marketing strategy aims at conversions. Marketing automation as a service provider aligns your business strategies in a way that you meet your targets.
Customer success: Customers in different phases of the lifecycle are interested in different things. Marketing automation allows sending customized email to customers just like traditional customer success outreach. As a part of the customer success journey, automated emails are fed at every stage which includes acquisition, onboarding, maintenance, retention, upselling, and Cross-selling
Stage 1: During the acquisition stage, you might get a lead’s email address when they sign up for a free trial or sign up for your newsletter list. You can send an automated email that offers to answer questions or asks about why they’re interested in using your product.
Stage 2: The next stage is Onboarding. The automated emails are helpful to nudge customers towards the next stage. This phase often starts with a welcome email. You need to ensure that you have to stay on top of the mind of your customers and at the same time ensure customer success. You must try to help your customer get the most value out of your product.
Stage 3: Retention: The purpose of Retention stage emails is to reduce churn by engaging your customer so that they do not leave using your product. You can set a trigger campaign so that your customer can be informed if a new feature is added, or a new product is launched. You can give useful tips to your customers on how they can best utilize your products.
Stage 4: Up-Selling The last stage of customers journey is Up- And Cross-Selling Once a customer has committed to your product and generated some revenue for you, it’s time to think about up- and cross-selling. . Automated emails can be helpful to achieve this objective.
Re-targeting: Marketing Automation software solutions give businesses a platform to retarget hot leads and remind your selective potential customers of your products and services after they leave your website without buying. Retargeting is a very effective tool to connect with customers and increase revenue.
Lead qualification: With marketing automation, businesses can keep track of qualified leads, identify the type of content consumed by visitors to the blog sites. The automated software can flag visitors that are high-quality leads to the target.
Lead engagement: Using a marketing automation tool, businesses can identify prospective leads that are most likely to convert and allocate more resources to connect with them. The data collected by software gives information like repeat visits, click history, pricing page visits, and so on to create a buyer’s persona. You can set an email campaign depending on customer action.
Tracking conversion metrics: When it comes to conversions, timing is very important. If you miss the right time for follow-up you may lose the business. Marketing automation alerts the sales team to send a follow-up email to nudge a lead towards conversion.
Nurturing lifelong relationships: Marketing automation streamlines inter-department communications at each stage of the customer journey fostering good customer relationships. This helps to avoid miscommunication in marketing and sales departments. This will ensure that no relevant lead is left out unattended.
If you have not chosen a marketing automation system or a consultant for a one-stop solution to all your Marketing Automation requirements you can connect with us here .You will get a host of services to plan your marketing strategies across channels and learn actionable ways to reach your desired business outcome.